Case Study / Brand Design / Designing a smart cleaning brand
Zuver - Stay Cleaner Brand
A case study – Designing a smart cleaning brand that aims to reshape the cleaning industry post-Covid using innovative approach to staying cleaner with a blend of smart services and top-tier products.
Project Scope
FeelGood@ emerges as a revolutionary concept in the landscape of healthy food space, offering a unique blend of probiotic products within a welcoming café environment. As the creative force behind FeelGood@, my role encompassed the development of every facet of the brand, from its identity to its physical manifestation. With a focus on leveraging “Human emotions” as the cornerstone of the brand’s identity, FeelGood@ transcends mere culinary offerings, aiming to evoke a spectrum of feelings through its ambiance, products, and interactions.
Project Scope
The project aimed to establish Zuver as a globally resonant and intelligent cleaning brand. Key responsibilities included formulating a comprehensive brand strategy, conducting extensive brand research, and creating a distinctive visual identity encompassing logo design, web design, content creation, product strategy, branding, packaging design, and social media presence.
Brand Identity Design
- Logo Design: The logo for Zuver was conceptualized to reflect a minimalist yet contemporary style, with subtle hints of European design aesthetics. The use of clean lines and pastel colors adds a touch of youthful energy while maintaining a professional and smart appeal.
- Design Philosophy: The design philosophy behind Zuver’s visual identity revolves around minimalism, contemporary styling, and user-centric design principles. The focus was on creating an unobtrusive yet impactful brand identity that resonates with modern consumers.
- Brand Guidelines: A comprehensive set of brand guidelines was developed to ensure consistency across all brand touchpoints. These guidelines encompassed color schemes, typography, imagery styles, and tone of voice, reflecting Zuver’s smart and contemporary identity.
Product Strategy
Zuver’s product strategy focused on leveraging advanced IoT and AI technologies to create innovative cleaning solutions that deliver superior performance and efficiency. The integration of these technologies into an intuitive mobile and web app enhances user experience and ensures seamless monitoring and management of cleaning processes.
Product Strategy
Zuver’s product strategy focused on leveraging advanced IoT and AI technologies to create innovative cleaning solutions that deliver superior performance and efficiency. The integration of these technologies into an intuitive mobile and web app enhances user experience and ensures seamless monitoring and management of cleaning processes.
