Advertise with idaete
Reach people who think for a living — founders, strategists, designers, product leaders, and the endlessly curious, reading deliberately about strategy, design, innovation, technology, behavioral science, and AI.
Why idaete
idaete isn’t a news feed — it’s a knowledge system people return to. Readers arrive to understand something properly: a framework in The Codex, a thinking tool in Think Better, a human-behavior lens in HumanOS, a decoded concept in Decoded. That intent makes attention here worth more than a scroll-past impression.
Placements
Display placements
Served through Google Ad Manager. Fixed positions in the article sidebar and in-article slots across all four editorial pillars — never popups, never autoplay.
Newsletter sponsorship
A single, clearly-marked sponsor slot in the idaete newsletter — one sponsor per issue, written to fit the reading experience.
Sponsored deep-dives
Collaboratively produced, clearly labeled long-form pieces for brands whose work genuinely belongs next to our editorial. We say no more often than yes.
Our reader-first rules
- Every placement is clearly distinguishable from editorial content.
- Low ad density — the reading experience always wins.
- No interstitials, no autoplay media, no deceptive formats.
- Editorial content is never for sale; sponsorship never buys coverage.
Start a conversation
Tell us about your brand and goals — we’ll come back with availability, audience notes, and rates.